About Us
Part I: The Inspiration
In the golden age of aviation, travel was an event.
Stewardesses boarded aircraft in tailored uniforms with crisp stripes, bold colors, and careful detail. Captains commanded the cabin with quiet authority. First-class meant gourmet meals at 30,000 feet. Flying wasn't a commute. It was a moment.
We looked at those uniforms and saw something worth preserving. Not as nostalgia. As a standard.
Northern Standard was founded on a single belief: your luggage should reflect who you are. Travel, even today's rushed TSA-line travel, should still feel like something.
We start with luggage tags because they're small, meaningful, and often the only thing that makes your bag recognizable at baggage claim. But more importantly, they're a daily reminder that elegance matters. Intentionality matters. The era when travel felt extraordinary doesn't have to stay in the past.
Part II: The Design Philosophy
Our first collection, Jet Uniforms, draws directly from the visual language of mid-century aviation.
Transatlantic Crimson echoes the layered elegance of 1950s cabin service uniforms. Cream, crimson, and grey, each color chosen for its historical accuracy and contemporary appeal.
Captain's Navy honors the formal sophistication of airline captains who defined professional elegance.
Clipper Blue captures the international glamour of intercontinental service. The palette of an era when flying connected worlds.
These aren't abstract designs. Each stripe is inspired by real uniforms from real airlines. The colors are historically grounded. The proportions are deliberate. Nothing is added for trend. Nothing is removed for convenience.
Each tag is handmade from full-grain nappa leather. We chose this material because it ages beautifully. It develops a rich patina over decades of use. Your Northern Standard tag isn't disposable. It's an heirloom.
This is our standard: Design with intention. Preserve with respect. Build with longevity.
Part III: What We're Building
Northern Standard isn't a luggage tag company. We're a travel philosophy made tangible.
Right now, we start with Jet Uniforms, our debut collection celebrating aviation's golden age. But this is just the beginning.
We believe travel accessories should tell stories. Your bag should be a conversation starter. The small details (the tags, the charms, the touches) are what separate thoughtful travel from generic transit.
Future collections will explore:
The Runway: Airport infrastructure and tarmac aesthetics of mid-century aviation
The Cabin: Interior design and hospitality codes from the jet age
The World: Country, culture, and the geography of golden-age travel routes
Each collection will maintain our core philosophy: historical authenticity, contemporary design, timeless elegance.
Part IV: Our Commitment
Every Northern Standard piece is:
Made with intention. We don't chase trends. We design for longevity. Each color, each stripe, each detail is chosen with historical respect and modern craftsmanship.
Built to last. Full-grain nappa leather, handmade with brass hardware. Your tags will survive checked luggage, carousel chaos, and decades of travel. They'll age beautifully.
Designed for discernment. We make for travelers who notice details. Who understand that how you carry matters as much as where you're going. Who believe travel should still feel special.
Rooted in story. Behind every tag is a piece of aviation history, a moment of elegance, a standard worth preserving.
Part V: Why Now
Travel has become convenient but generic. Luggage looks like everyone else's. Airports feel utilitarian.
We're here to remind you that it doesn't have to be this way.
The golden age of aviation wasn't just about speed or luxury. It was about intention. It was about the belief that how you travel (what you carry, how you present yourself) matters.
Northern Standard carries that forward. Not through nostalgia. Through design. Through standards. Through the everyday choice to make your travel extraordinary.
The World We're Creating
We're not building a luggage tag company.
We're building a travel philosophy for people who believe flying should still feel like flying.
A world where your bag tells a story before you do.
Where the golden age of aviation isn't nostalgia, but a standard you carry with you.
Where craftsmanship matters. Where details matter. Where travel feels extraordinary again.
That's the world Northern Standard is creating.
And if you're reading this, you're already part of it.
The Standard
Northern Standard exists to preserve the elegance of mid-century travel through contemporary design.
We believe your luggage should tell a story. Your tags should start conversations. Your travel should feel extraordinary.
We make that possible, one stripe at a time.
The golden age of aviation didn't end in 1970. It just got lost.
We're bringing it back.
VALUES
Heritage
Rooted in the visual language and spirit of 1950s–60s aviation culture.
Intentionality
Every design choice is deliberate. Nothing is added for trend. Nothing is removed for convenience.
Longevity
Built to last decades, not seasons. Your Northern Standard piece is an investment in elegant travel.
Storytelling
Each collection celebrates a different chapter of aviation's golden age: the uniforms, the cabins, the routes, the moments.
Craftsmanship
Handmade leather. Brass hardware. Materials that age beautifully. True luxury is built to last.
WHAT'S COMING
Jet Uniforms is just the beginning.
Our roadmap includes:
- Expanded color variants and airline palettes
- Passport holders and travel wallets
- Luggage straps with crew-stripe details
- Limited-edition seasonal releases
- Collaborations with travel writers, photographers, and aviation historians
Northern Standard is building a travel brand for people who believe flying should feel like flying.
Stay tuned.
